VIAD

  • Vice President Strategy

    Location US
    Posted Date 1 month ago(07/16/2018 10:28 AM)
    Job ID
    2018-10989
    # Positions
    1
    Category
    Marketing
    Company
    GES
  • Overview

    WE BRING THE “WOW”!

     

    ARE YOU READY TO BE A “WOW” MAKER?

     

    GES, Global Experience Specialists, is a global event marketing company with over 90 years and 4,000 passionate employees in North America, Europe and the Middle East. We create some of the most incredible events in the world – think traveling entertainment exhibitions, global user groups, sales conferences, holiday extravaganzas and exhibitions of all sizes. From initial strategy to show-stopping audio visual, accommodations to insightful measurement – and every detail in between – we bring brands to life!

     

    GES Strategy is a strategic marketing consulting group and your marketing partner to find new ways to grow events, increase attendance and deliver results. Whether we support as an extension of an in-house marketing department or partner with our clients to create the marketing, we work with our clients every step of the way to identify goals and create a plan to achieve them.

     

    GES Strategy is seeking outstanding Global Event Strategist candidates who are insightful, creative, and collaborative, and who have a passion for creating robust strategy and marketing programs that drive results. We are seeking innovative thinkers with experience in crafting program strategies and key performance measures and then partnering with clients and partners to execute. The Global Event Strategist will specialize in business and event strategy and overseeing digital and social media of events. In addition, the Global Event Strategist will initiate and implement innovations at GES to increase customer satisfaction and advocacy, grow revenues and reduce costs.

     

    The Global Event Strategist candidate will apply analytics and insights to better understand target audiences, their behaviors and interests, and improve engagement – driving the continual optimization of client performance. Leading candidates will lead, be creative, and dive in to drive results.

     

    The ideal Global Event Strategist candidate will work with sales teams across all GES business units and geographies to target, secure and deliver on client objectives. The Global Event Strategist candidate will be highly visible in social media, industry conferences, and thought leadership to expand the reach of the GES to drive profitable business growth and differentiation. This Global Event Strategist position includes frequent travel to meet with clients and prospects as well as partake in industry gatherings.

     

    Our mission is to create memorable event experiences, and we count on our talented employees around the world help us do it. We are looking for team members who can dream up the impossible and deliver it.

     

     

    Wow I Didn’t Know GES Did That: https://www.youtube.com/embed/Mh6q13ji8Hw

    Epic Events by GES: https://www.youtube.com/embed/ZOfYAWqTqa8

     

    Responsibilities

    • Lead client engagements to determine event program objectives, strategies and success measures. Craft strategy and marketing plans that deliver engagement, leads, pipeline, renewals, and sales.
    • Conduct business and marketing analyses and stakeholder interviews to understand client’s business, identify improvement/growth opportunities, and achieve alignment on top priority program improvement initiatives.
    • Develop effective brainstorming and collaborative relationships with creative, multi-media, social and other marketing teams to deliver compelling, meaningful and memorable audience experiences that engage and deliver on objectives.
    • Set priorities in the implementation and creation of events that support the business, program strategy/objectives, and integrated campaigns to benefit client businesses.
    • Work with team to track, measure and report event performance against agreed-upon metrics, leveraging new technologies (i.e. beacons, RFID, NFC, etc.), surveying techniques (surveys, focus groups, social chats, etc.), analyses (compiling and producing charts to highlight performance and improvement opportunities).
    • Assemble and present strategic insights through various communication media (presentations, real-time scoreboards, data visualization, etc.).
    • Screen, select and develop strong working partnerships with other agencies and client teams to deliver robust program assets including web content, marketing campaign assets and offers, emails, ads, graphics, social media posts, etc.
    • Work closely with Events, Corporate and AV sales teams to identify and prospect business and strengthen key client relationships. Ensure sales and account teams are fully aware of strategic offering and best ways to partner with GES strategy.
    • Develop and deliver breakthrough ideas and innovative event activities / tactics to attract new buyers, drive engagement, and deliver on client objectives. Keep abreast and provide regular updates on emerging behaviors, technologies and companies to keep clients on the cutting edge.
    • Create and manage [internal and external] client project to be on-budget, on-time, beyond expectation, and exceeding financial targets.
    • Communicate effectively, on a regularly scheduled cadence, to ensure client, team, and partner alignment.
    • Operate as the event strategy lead for GES Strategy where appropriate in delivering top-notch event marketing programs.
    • Participate actively in social media to promote GES Strategy, GES, and client projects/interests.
    • Submit and speak regularly at client meetings and industry conferences to reinforce GES’ leadership and cutting-edge practices.

    Qualifications

    Experience

    • 10-15 years strategy or events agency experience; at least 5 years leading client engagemnets
    • Experience working in live events
    • MBA or advanced degree preferred
    • Language skills beyond English an asset but not a requirement

     

    Qualifications:

    Desired Skills and Experience

    Functional Knowledge

    • Strategic thinking – to digest and analyze data and develop creative marketing strategies that attract and engage attendees and deliver on company objectives
    • Ability to structure ambiguous problems and ideas into structured analysis
    • Strong analysis and data analytic skills – ability to do and to direct others
    • Proven creative and brain-storming skills – to inspire others and develop new immersive experiences that drive results
    • Familiarity with live events, especially corporate events, sales meetings, user group conferences, tradeshows & exhibitions, product launches, shareholder meetings, etc.
    • Knowledge of event and measurement technologies such as RFID, VR, AR, beacons, etc.
    • Clear and concise communication skills – both written text and presentation of data/concepts
    • Ability to manage clients, partners, and team members effectively
    • Willingness to travel frequently for client/prospect meetings and industry gatherings

    Personal Traits

    • Results-driven
    • Self-starter; ability to work independently
    • Collaborative/team player
    • Passion for learning
    • Thrive in ambiguity

    Work Environment

     

    BENEFITS:

    Our team members are our family, so we help our team members care for their families. The rewards of joining GES are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:

    • Competitive salaries
    • 401K with company match
    • Healthcare/vision/dental insurance
    • Wellness benefits
    • Career development program
    • Tuition reimbursement program
    • Employee assistance program
    • Vacation time
    • Community involvement opportunities
    • Team activities

    And much more……

     

     

    EEO Information

    Equal Opportunity Employer, including vets and disability.

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