VIAD

  • Director Marketing Operations

    Location US-TX-Irving
    Posted Date 5 days ago(07/10/2018 11:59 AM)
    Job ID
    2018-11025
    # Positions
    1
    Category
    Marketing
    Company
    GES
  • Overview

    WE BRING THE “WOW”!

     

    ARE YOU READY TO BE A “WOW” MAKER?

     

    GES, Global Experience Specialists, is a global event marketing company with over 90 years and 4,000 passionate employees in North America, Europe and the Middle East. We create some of the most incredible events in the world – think traveling entertainment exhibitions, global user groups, sales conferences, holiday extravaganzas and exhibitions of all sizes. From initial strategy to show-stopping audio visual, accommodations to insightful measurement – and every detail in between – we bring brands to life!

     

    Our mission is to create memorable event experiences, and we count on our talented employees around the world help us do it. We are looking for team members who can dream up the impossible and deliver it.

     

    The Marketing Operations Director will have regular interactions with the EVP and other functional Marketing leader, Finance, Sales / Sales Operations. This position reports directly to the EVP, Global Marketing.

    Responsibilities

    • Marketing Business Management: The Marketing Operations Director will act as the staff business manager handling all budgeting, forecasting and operational activities as a delegate to the EVP.
    • Operational Support: The role of Marketing Strategy and Operations Director is critical keeping EVP Staff aligned. Manage issues that require time-critical resolution. Interact regularly with directors and EVP to ensure marketing department is achieving planned results in programs, budgets, and schedules. Provide leadership to management team in decision-making process for effective management of overall activities.
    • Operations Management: Continue to define, evolve, and oversee Marketing metrics reporting and infrastructure development to ensure that our group is achieving results effectively and operating at an ever-increasing efficiency level. The Director and his/her team will be responsible for Marketing performance reporting.
    • Lead Generation:  Responsible for managing lead generation resources that assist in qualifying new opportunities and handing off to sales. 
    • Develop and facilitate the creation / continuous improvement of Marketing process, policies and initiatives
    • Management Reporting, including presentations of results to Marketing and other organizations
    • Program Management: Manage strategic programs and initiatives as necessary to plan, execute, or implement change related to complex issues with scope extending across Marketing and related functions (i.e Funnel analysis, productivity analysis…). Influence others to gain acceptance of changes in impacted areas.
    • Run the Global Marketing staff agenda in concert with EVP.
    • Acts as a liaison facilitating conversations with stakeholder groups including IT, SFDC Administrators, Sales Teams, etc..).
    • Continually monitors the well-being of the Marketing function. Act as advisor to EVP on Marketing functional issues.
    • Working in coordination with other Marketing leaders, be the global main point of contact for Marketing Automation and SFDC.com tools and data flow(s).

    Qualifications

    • 10-15 years of marketing experience
    • MBA
    • Ability to help align strategic initiatives into cohesive execution plans.
    • Advanced level analytical skills, global perspective
    • Good communication and influencing skills, able to brief and motivate colleagues
    • Strong knowledge of Salesforce.com and Marketing Automation platforms (certifications preferred)
    • Big-picture person, able to sell compelling ideas throughout the function
    • Familiarity with and interest in contemporary marketing productivity and marketing management thinking and trends
    • Broad thinker who appreciates the importance of marketing execution in driving customer purchase behavior, in various regional environments
    • An enthusiastic and energetic individual able to lead cross-functional teams and ensure execution on processes

    Work Environment

    BENEFITS:

    Our team members are our family, so we help our team members care for their families. The rewards of joining GES are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:

    • Competitive salaries
    • 401K with company match
    • Healthcare/vision/dental insurance
    • Wellness benefits
    • Career development program
    • Tuition reimbursement program
    • Employee assistance program
    • Vacation time
    • Community involvement opportunities
    • Team activities

    And much more……

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